Post by DSkillz on Oct 14, 2013 2:12:13 GMT
Lucky the Leprechaun
Lucky was born in 1964. Lucky's full name is L.C. Leprechaun, and he touts his cereal as being "Magically Delicious." Lucky the Leprechaun magically changes ordinary, shapeless white marshmallows into shapes with bright colors. Originally he put the pink hearts, yellow moons, orange stars, and green clovers into Lucky Charms cereal. Tony Jaffe was Creative Director for Lucky Charms, written by Pat McInroy, in the mid-to-late 1960's. Dancer Fitzgerald Sample (now Saatchi and Saatchi) handled the account.
In 1975 Lucky added blue diamonds. Purple horseshoes arrived in 1984. Red balloons were added in 1989. In 1991 the star-in-balloon replaced both the red balloon and the orange star. A blue, yellow and pink rainbow was added in 1992. The yellow and orange Pot of Gold replaced the yellow moon in 1994. New brighter colors were introduced in 1995 along with the return of the moon, only now it is blue! And the star was changed from a 6-point to 5-point shape. A dark green clover in a light green hat replaced the green clover in 1996.
The primary marshmallow shapes, as of January 1999, became: red balloons, blue moons, pink hearts, multi-colored rainbows, yellow and white shooting stars, Lucky's green hat with a green clover, orange and yellow pot of gold, and purple horseshoes.
Links:
Wikipedia
Topher's Castle
Copyright Owner/Official Site
General Mills
Record:
W:
L:
In 1975 Lucky added blue diamonds. Purple horseshoes arrived in 1984. Red balloons were added in 1989. In 1991 the star-in-balloon replaced both the red balloon and the orange star. A blue, yellow and pink rainbow was added in 1992. The yellow and orange Pot of Gold replaced the yellow moon in 1994. New brighter colors were introduced in 1995 along with the return of the moon, only now it is blue! And the star was changed from a 6-point to 5-point shape. A dark green clover in a light green hat replaced the green clover in 1996.
The primary marshmallow shapes, as of January 1999, became: red balloons, blue moons, pink hearts, multi-colored rainbows, yellow and white shooting stars, Lucky's green hat with a green clover, orange and yellow pot of gold, and purple horseshoes.
Links:
Wikipedia
Topher's Castle
Copyright Owner/Official Site
General Mills
Record:
W:
L: