Post by DSkillz on Sept 25, 2013 0:55:59 GMT
GEICO Gecko
[HASH]GEICO
GEICO advertising campaigns are known for using humor and satire, often featuring distinctive characters such as the company's mascot, the GEICO gecko. The advertising strategy incorporates a saturation-level amount of print (primarily mail circulars) and television parody advertisements, as well as radio advertisements. A common tagline used by GEICO is "15 minutes could save you 15% or more on car insurance."
The company's ads sometimes focus on its reptilian mascot, The Gecko, an anthropomorphic Day Gecko created by The Martin Agency, later modified to a CGI creature by Framestore CFC. The gecko first appeared in 1999 during the Screen Actors Guild strike that prevented the use of live actors. The original commercial features the Gecko, voiced by actor Kelsey Grammer, who climbs onto a microphone on a podium and utters "This is my final dream: I am a gecko, not to be confused with GEICO, which could save you hundreds on car insurance. So, STOP CALLING ME!", before licking his eye. Later "wrong number" ads used Dave Kelly as the voice of the gecko. In the subsequent commercials with Jake Wood, (which portray him as a representative of the company), the gecko speaks with a British Cockney accent, because it would be unexpected, according to Martin Agency's Steve Bassett. In 2010s commercials the gecko's accent is more working-class, perhaps in an effort to further "humanize" him. "As computer animation got better and as we got to know the character better, we did a few things," says Steve Bassett, creative director at The Martin Agency. "We wanted to make him a little more guy-next-door. And he looks a lot more real than he's looked before."
Links:
The Inspiration Room™
TV ACRES
Copyright Owner/Official Site
GEICO
Record:
W:
L:
The company's ads sometimes focus on its reptilian mascot, The Gecko, an anthropomorphic Day Gecko created by The Martin Agency, later modified to a CGI creature by Framestore CFC. The gecko first appeared in 1999 during the Screen Actors Guild strike that prevented the use of live actors. The original commercial features the Gecko, voiced by actor Kelsey Grammer, who climbs onto a microphone on a podium and utters "This is my final dream: I am a gecko, not to be confused with GEICO, which could save you hundreds on car insurance. So, STOP CALLING ME!", before licking his eye. Later "wrong number" ads used Dave Kelly as the voice of the gecko. In the subsequent commercials with Jake Wood, (which portray him as a representative of the company), the gecko speaks with a British Cockney accent, because it would be unexpected, according to Martin Agency's Steve Bassett. In 2010s commercials the gecko's accent is more working-class, perhaps in an effort to further "humanize" him. "As computer animation got better and as we got to know the character better, we did a few things," says Steve Bassett, creative director at The Martin Agency. "We wanted to make him a little more guy-next-door. And he looks a lot more real than he's looked before."
Links:
The Inspiration Room™
TV ACRES
Copyright Owner/Official Site
GEICO
Record:
W:
L: